The Jungle Prada Resort 1958-1967

The postmark on this card is Jan 20, 1961. The Jungle Prada building was known as the Jungle Prada Resort from 1958-1967. 

JUNGLE PRADA RESORT 1700 Park St N, St. Petersburg, Fla. 3 1/2 acres of tropical beauty - 35 units - Efficiencies - Hotel Rooms - 3 1/2 room Apartments - Open all year - Restaurant open in Season - Low off Season rates - 250 feet of Private Beach - Fishing Pier - Boat Dock. Owner-Management.

Swiss chef Walter Hesser bought the building in 1954 for $150,000 and enlarged the dining area. The building was called the Jungle Prada Inn at the time of its purchase, a name that remained in use until 1971. From 1958 to 1967, it was also known as the Jungle Prada Resort, with both names used simultaneously during that time, possibly indicating different areas were designated for long-term and short-term rentals. The Jungle Prada Restaurant served Swiss cuisine from 1954-1968.